AcceleratedSEO.com Organic Search Engine Optimization (SEO)
"Organic Search Engine Optimization is the true search engine of the people. The great equlizer creating a level playing field for both
large and small companies. Offering equal access and oppurtunity for the entire web and the companies who run them standing for purity
in providing unbiased, relevant, quality content."
When you think of what a true Organic Search Engine is suppose to stand for, it gives you the empowering feeling of YES! I can do it too!
But then why is it when you perform a search for your site it is no where to be found? Even after clicking page after page looking
through search results... thinking I must be in here somewhere.
The truth is that there could be a number of reasons why your site is not part of the search results. Maybe you are not properly
targeting the correct keywords? Maybe there is already 150,000 other pages already targeting those exact keywords. Organic SEO is
one of the most complex endeavors someone can take on. It means keeping up with trends and algorithim updates. It means taking your
job seriously and knowing the guidelines set forth by the major search engines so you are not penalized or banned for using methods that
are against the rules.
Search Engine Optimization is something that should be considered from the very beginning of your online project. Especially when
building a large dynamic, database driven website. There are many talented programmers out there but without considering how a
search engine spider will crawl your site it is easy to inadvertantly build road blocks that may keep most of your pages from ever
being spidered.
Search Engine Optimization is attention to detail. It is giving a step by step guided tour to the web crawlers that visit your site
and not allowing them to miss a thing. Just below is a high level list of things to consider when optimizing your web pages. The best strategies for implementation is something that can take months to learn and longer to perfect.
- In a Hyper Text world spiders rely on links to travel from page to page. Inbound links to your site are like votes giving your
page popularity in comparison to its competition. Inbound links to your homepage is the number one factor in increasing your pages
rankings in almost any search engine.
- Because links are so important you want to make the most of them. They are many ways a human can navigate a site but the
search engine spider is rather particular in what kind of links it recognizes as a valid link. Generally spiders will ignore
any type of JavaScript or FORM type buttons. This is not to say they shouldn't be used but only to consider how you are linking
from page to page for both users and spiders.
- What are the links saying about your page? Link Reputation has got to be the most over looked aspect of SEO. If I wasn't
perfectly clear in the tip above search engine spiders love text links.... The standard
<a herf="my_page.html">TEXT</a> is what they recognize best. The TEXT between the anchor tags is your reputation.
For best results try and use keywords here whenever possible. Graphic images and words like HOME or CLICK HERE or even the name
of your business does little to improve your Link Reputation when your trying to score in the search engines on search terms.
- And the last tip for today is Content! When it comes to search engines you can never have too much good relevant content.
Now there are many finer points to content mostly with consideration to your objectives. But generally the more pages you have the
better. If you can write a lot about a subject break it down in to smaller chunks. This will make it easier for both spider and
users digest what you have to say.
For a complete no frills direct analysis of what search options may be available for you
contact one of our search engine specialist today.
There may be ways to drive traffic to your website such as unsolicited email, popups, redirects or cloaking pages however we here at
AcceleratedSEO do not support, take part or condone any type of these techniques. We concentrate on creating positive channels to
elevate your internet web presence and direct traffic already looking for your types of goods and services.
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